Instagram has got more than 700 million active users each month by this year, which is much more engaged and competitive audience than any of the other social media network like Twitter or Facebook. This shows that now the business owners of small businesses especially, have got an opportunity to do the marketing of their products to capture more interested and potential audience without spending a large amount of money on advertisement campaigns.
Following are the few top tips to make the small business successful with the help of this photo-based platform.
- State your goal in an innovative way:
Concentrate on the goals which you have instead of the products which you sell. At Instagram, it is important to include the worth for you clients and make yourself look innovative when you do so. Don’t underestimate that the highly important asset on this social media platform is the visual content which you post.
If you have the service based business, you need to emphasize on the method behind the provision of these services. Exhibit the culture of your business in your posts, share the mission statement to the audience, and simply post the procedures which your company goes through.
- Make your profile attractive:
Being a company owner, you may need to carry out a lot of changes in your profile to make it more attractive to capturing the potential clients. Don’t start to pile up your account with posts and long descriptions. Just focus on the important points and post about the big things – like an event, product launch or any promotion. Make use of the tools like Vibbi for gaining Instagram followers base to make your profile look more winning and attractive.
- Take the audience behind the scene:
People have the natural sense of curiosity about the way by which company goes through to develop the certain product, and you are required to show the whole cyclic process in the form of photos to them which lead to the development of your product. You can share the informational photos on Instagram. This is particularly related to the companies which make the tech based, scientific or environmentally friendly products. Provide the complete references or sources where required.
- Make use of the #hashtags:
You can use hashtags for expanding your reach. They can be specific or general, depending on your post – all which matters is that they should be relevant to your post. Be sure that you set up the name of the company as the main hashtag in each of your posts. This makes it convenient for your followers to search for the content related to your company.
All of the social media networks can play an important role in making your business successful but being followed on such a huge and diversely used platform, can be quite beneficial for promoting your products. You just to engage with the people, increase your follower count, keep your account in refined form and enhance your Instagram strategy.
All of the above-mentioned tips can lead to much better and highly improved business framework if used intellectually and in time.