A company’s business name is one of its important aspects. It brings the reputation and integrity of your brands on its back. However, picking a name should not be done hastily as if you simply to get it all over with. On the same note, your logo brings your branding and what it stands for.
In the United Arab Emirates (UAE), there are a lot of firms that help in trademark registration in UAE so that business owners would know where exactly to start. For more information https://www.farahatco.net/trademark-registration/
Bits and Pieces, You Should Remember in Protecting Your Business Name and Logo
Think Over in What Name You Should Choose
Each company has a business plan and a target market whose attention they need to win over. Some business owners choose to name their business after themselves or make something entirely new (whether a made-up word or words strung together).
But before you decide on that, you must have some bases on choosing a name. First, you should identify your target market and what they are into.
Remember that a long name can also be easily forgotten and a really unfamiliar one can cause failure in the recall.
Aside from that, your business name and logo should reflect what you stand for and your company’s philosophy and culture. While thinking this over, you should be aware of its appeal to your market as well.
Do Some Research on Your Business Name and Logo
It is such a hard work to deal with a cease and desist letter when you are starting as a company, in the middle of your rise, or even when you are in the heights of your career. It will cost you a huge amount because of the legal matters you need to take care of.
This is why you have to ensure that your chosen business name and logo are unique. By doing some research in the registry of your country, you will prevent yourself from having rejections when you have a trademark registration in Dubai because of its similarities to others. Also, you can make sure that you can be free of any legal issues in the future.
Establish Your Social Media Presence
Although it may seem not as important, having your own website with the exact name that you have as your URL can establish a good start for you. By registering a domain name, it is also a form of protection of your name on the internet as nobody else will be able to use it.
Register and Trademark Your New Business Name and Logo
It is advisable that you form a business entity (LLC or corporation) in your country under the chosen business name and logo to protect it. You can also reserve a name for a number of days depending on your jurisdiction.
You can then have a trademark registration in Dubai for your name and logo to avail the legal rights for them. In this way, you are legally using them and you have the rights if anybody else uses them or something that is similar to them.